21 February 2013

5 Reasons Why Hotels Are Embracing Mobile Technology

The hotel mobile solutions company, GuestCentric, recently noticed an increasingly large number of hotels interested in their product. So they set out to examine why interest in mobile functionality is increasing. Here's what they found.


11 February 2013

5 Best Practices For Training Your Kitchen Staff To Go Green

Remodeling your commercial kitchen to become eco-friendly involves a number of changes - from installing more energy-efficient appliances to using greener cleaning products to explaining to your staff why being green is important.

 

Below are 5 best practices to implement when training your kitchen staff how to be green.


05 February 2013

What's Edging In On Restaurant Market Share?

According to the NRN, "experts participating in the MUFSO panel Stealth Competition: Who's After Your Share of the Market? cautioned attendees...that this new wave of competition is employing lessons learned from restaurant operators themselves and using them to lure away potential customers." So who are these nontraditional competitors, and what are their strategies?

01 February 2013

Business Social Media Trend For 2013 - Creating a Mobile Device-Compatible Website

We've all been there - trying to use a smart phone or tablet to browse a website, only to find that the site is not user-friendly at all. If you're anything like me, you simply leave the site. Bam. Their loss.

 
Don't let that scenario happen to you. Your business may be terrific, your website top-notch, but if you haven't optimized your site for mobile devices yet, you may be losing valuable interactions with potential customers.

Searching for information and shopping by mobile device is not a passing fancy. In fact, it's the hottest thing since (insert generational euphemism - Example, sliced bread)! As Tech Republic reported in June of 2012, "Since 2010, mobile searches have seen a 400% increase and it is estimated that by 2013, there will be more mobile internet users than desktop users." Certainly our most recent Holiday season saw a rise in mobile shoppers.

So what's a busy business owner to do? Well, you can start by using a free tool such as Google's "Test Your Site" feature to see how your site looks when viewed on a mobile device. Doing this will let you know how potential clientele are viewing your website.

Then, when you're ready to take the plunge into mobile optimization, consider a company like bMobilized, where for $9.00/month you can get the following:

Point is, there's no reason not to embrace mobile marketing. It's here to stay, it's an expected service to customers, and it's relatively simple to get started. Good luck to you!