Showing posts with label restaurant furniture. Show all posts
Showing posts with label restaurant furniture. Show all posts

23 January 2013

7 Ways Booth Seating Can Make Your Restaurant More Inviting

Booth seating can boost your profit margin, and make your restaurant a more inviting place for all types of customers. 

Read on to discover seven ways that restaurant booths and banquettes may entice your clientele:


1. Flexible seating capacity - booths typically allow four people to sit comfortably. However, groups of five or six can easily be accommodated in a pinch, either by adding chairs to the booth end or by getting cozy with one another on the provided benches.

2. An intimate dining experience - booth seating creates the effect of a barrier between guests in your restaurant, allowing them to carry on private conversations and enjoy each other's company, even with a full house.

3. Greater payoff per table - studies have shown that patrons who sit in booths tend to spend more per visit. Take, for example, this study finding published 3 January 2012: "Customer checks revealed that patrons in booth seating spent an average of $56.67, while customers who sat at freestanding tables spent an average of $38.92." That difference can really add up at day's end.

4. More patrons per square foot of space - due to their ability to go back-to-back, restaurant booths actually have an overall smaller footprint than a table-and-chairs configuration. Also, there's no need to take into account the additional space needed to pull out chairs or walk between them. Customers with disabilities will find that they can easily be seated at the booth's end, ensuring that your business is taking steps toward ADA compliance.

5. Kid-friendly dining experience - booths give parents the ability to confine children between adults, as well as provide the extra space needed for kids to wiggle, squirm, and expend excess energy. Kids are often more comfortable sitting on the padded benches as opposed to on chairs that are adult-sized, and high chairs can easily be added to the end of a booth.

6. Creative layouts - booths and banquettes can be arranged in a variety of ways, such as:
  • perpendicular to a wall, with tables and chairs in the center of the room
  • floating in the center of the room, with open ends on both sides
  • lining the backs of the banquettes along a wall, which creates an open seating style
  • use the finished backs of the banquettes to make a room divider or an isle within your floor space

7. Custom designs - restaurant booths are often custom made to your specifications. Booth seating can be basic, high-end, or somewhere in the middle. Variations include upholstery, wood stains, trim options, and style of the booth itself. Contract Furniture  Company offers fully customizable, made-to-order, affordable booth seating that's made in the USA - check us out!

Style CH6
Style BTB
Style HR3

05 December 2012

Five Reasons Why We Love Live Chat

Contract Furniture Company now has LiveChat on its website

As of November 2012, we now have a Live Chat option on our website, www.ContractFurniture.com

These are the reasons that we love it:

1. There's no better way to make a customer feel attended to than to answer their questions on the spot. We can also provide links to products, guiding them through our site to the most appropriate furniture for their needs.

2. With our chat analytics it's easy to see the city, state, and country of every visitor to the site, as well as their landing page and even the search engine they used to find us.

3. A favorite tool of mine on the Live Chat operators' screen is the keyword information - whatever words/phrases the site visitor entered into a search engine to find us are shown, and can be used to better understand our clientele and their needs.

4. We can look at an individual's navigation through our website, allowing us to see what products they're interested in and what page they exited the site from. We also know if someone has visited our site before, which is handy for number five ...

5. Visitor's to our site can be invited to chat. There are a number of reasons why we'd want to do this: 
  • They've visited before and have looked at the same products - therefore, maybe they have questions.
  • A person has navigated through many of our site pages, and we want to help them narrow down their search, if needed.
  • Someone we've chatted with before has returned and we want to offer a follow-up chat.

Moral of the story: Don't underestimate the power of the Live Chat feature - it's so versatile and such a rich source of information that it's well worth the investment.

Do you use Live Chat on your website? 
What do you love about it?