Each year, a company called Publicis is called upon to forecast upcoming trends. In their own words, "The one constant in this world is change. You can either adapt to change, ignore it or lead it."
With that motto in mind, let's take a look at their Top 10 food predictions for 2013:- Coffee demand will increase - there has been quite a bit of research on the health benefits of coffee in the news recently, and a 100%+ growth in the single-serve coffee category.
- Preserved foods revival - fermented, cured, pickled, and brined foods are increasingly showing up on menus and on grocery store shelves.
- Healthy alternatives for old favorites - salt alternatives, natural no-calorie sweeteners (monk fruit, anyone?), and healthier types of fats are being used by chefs nationwide.
- Boxed wine is on the rise - because it offers savings in shipping costs and packaging, and eliminates the risk of oxidation that corked wine carries, high-quality wine producers are likely to jump on the boxed wine bandwagon.
- Virtual food sharing will continue to grow - with social media sites like Pinterest (where food pins outweigh all other categories of pins), Taste Spotting, and Food Gawker, foodies can share their recipes, favorite dishes, and food fantasies.
- Food facts on labels - consumer demand for transparency in food labeling is higher than ever. People will continue to push for full ingredient disclosure and GMO information.
- Protein-enriched snack foods - the way people eat has changed through the years. Says Technomic, "Americans are now more inclined to ‘graze’ throughout the day, seeking snacks that provide fuel between traditional meal parts.” Look for an influx of protein-fortified bars, drinks, and snack foods.
- Bitter is better - often a hallmark of foods containing antioxidants, bitterness adds a level of complexity to foods and beverages. Found naturally in plant-based, whole foods, bitter is a flavor that consumers will seek as they move toward healthier eating in general.
- Casual dining is preferred - with the popularity of food trucks and gourmet street food, formal sit-down dining is on the decline. A casual dining atmosphere - even if it comes at a higher price point - is what customers will seek in 2013.
- Crazy for coconut - everyone from health food proponents to workout-aholics are in the know about the beneficial properties of coconut. It contains natural electrolytes to replenish the body, and has a wealth of beneficial properties (as any Google search will tell you).
Go Bravely Forth Into 2013!
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