"Made In America" Making A Comeback!
In an article entitled, "What is 'Made In America' Worth?", Inc.com staff writer Eric Schurenberg makes the following points:
- The label still has far more international cachet than Americans are
likely to give it credit for. Even in the United States, buyers have
proven that they'll pay considerably more for some kinds of
American-made goods--simply because they expect them to be a better
value.
- Simon Anholt is a British branding consultant and creator of the Anholt-GfK Roper Nation Brands Index,
which measures a nation's international reputation. In the
market-research company's most recent survey, released in late October,
the U.S. ranked first - for the fourth year in a row.
- Forced to compete with companies that benefit from lower labor costs
overseas, American manufacturers have invested heavily in advanced
plants. That tends to provide an edge in manufacturing precision and
flexibility.
- Contrary to the thrust of much election-season advertising, America's
reputation seems to be improving, not receding. In the Nation Brand
Index, the United States was the only nation among the top 10 to improve
its standing. A lot of this has to do with the American economy. While
the United States has emerged sluggishly from the 2008 financial crisis,
its recovery is firmly established, and is now more than three years
old. The U.S. faces nothing like the 25% unemployment of Spain or the
shrinking GDPs of most European nations.
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