As of November 2012, we now have a Live Chat option on our website, www.ContractFurniture.com
These are the reasons that we love it:
1. There's no better way to make a customer feel attended to than to answer their questions on the spot. We can also provide links to products, guiding them through our site to the most appropriate furniture for their needs.
2. With our chat analytics it's easy to see the city, state, and country of every visitor to the site, as well as their landing page and even the search engine they used to find us.
3. A favorite tool of mine on the Live Chat operators' screen is the keyword information - whatever words/phrases the site visitor entered into a search engine to find us are shown, and can be used to better understand our clientele and their needs.
4. We can look at an individual's navigation through our website, allowing us to see what products they're interested in and what page they exited the site from. We also know if someone has visited our site before, which is handy for number five ...
5. Visitor's to our site can be invited to chat. There are a number of reasons why we'd want to do this:
- They've visited before and have looked at the same products - therefore, maybe they have questions.
- A person has navigated through many of our site pages, and we want to help them narrow down their search, if needed.
- Someone we've chatted with before has returned and we want to offer a follow-up chat.
Moral of the story: Don't underestimate the power of the Live Chat feature - it's so versatile and such a rich source of information that it's well worth the investment.
Do you use Live Chat on your website?
What do you love about it?
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